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CAIO LAUNCHES ‘TRANSPORTING LIVES, BUILDING DREAMS’ SERIES ON SOCIAL MEDIA

2024-11-04

Urban bus manufacturer Caio is launching a new initiative to bring a more human touch to the brand through inspiring stories of users and bus enthusiasts

In life’s journey, every path taken holds a story waiting to be told. Caio, a leader in urban bus manufacturing, listened to some of these stories and transformed them into a series: “Transporting Lives, Building Dreams,’ debuts tomorrow, November 5, on its social media channels (Instagram, LinkedIn, and now also on TikTok).

The episodes will show Caio buses not just as vehicles but as essential parts of people’s lives, connecting them to their destinations and becoming part of memorable stories and experiences. Through this creative concept, each video promotes a more human and emotional view of urban transportation.

“Transporting Lives, Building Dreams’ is not just a new program; it’s an invitation for everyone to see Caio buses as a part of their journeys and achievements. Tânia Pires de Souza, Caio’s Communications and Marketing Manager and the project’s creator, explains: “This series will reflect Caio’s authenticity and highlight the importance of public transportation in people’s lives. We want our users to feel that they’re part of a larger story that has been written and reshaped for nearly eight decades”.

Expanding Our Digital Presence

The series videos will be posted weekly on Caio’s Instagram and LinkedIn, and they will also mark the launch of the brand’s newest social media channel, TikTok, @caioinduscaroficial.

With this new platform, Caio aims to expand its digital reach and engage with a broader audience, creating a more dynamic and creative connection.

Join and Share Your Stories

Caio invites everyone to follow and interact with these inspiring stories and to share their own experiences, showing that together, we are not just transporting lives, but building dreams as well.

More information:
For more information about Caio, visit http://www.caio.com.br or follow @caioinduscaroficial on social media.

Caio Group Press Office I November 2024 – (14) 98222-2261 – Monica Quemel

CAIO LAUNCHES ‘TRANSPORTING LIVES, BUILDING DREAMS’ SERIES ON SOCIAL MEDIA

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